Our client, a landscape design studio from Hungary, approached Globaloom with a website that was attracting visitors but not converting enough of them into potential customers. The challenge was to identify what was preventing users from taking action and improve the website experience through Conversion Rate Optimization (CRO).
The goal was not simply to redesign the website or increase traffic, but to make better use of the visitors the client was already attracting by creating a clearer, more intuitive, and conversion-focused user journey.
Steps Done
Globaloom analyzed the website from the perspective of both user experience and conversion performance to identify barriers that could prevent visitors from becoming leads. The CRO process focused on:
User journey and conversion funnel analysis to identify where visitors were dropping off.
Website behavior analysis to understand how users interacted with key pages and elements.
Landing page optimization to make the studio's services and value proposition easier to understand.
UX improvements to create a smoother and more intuitive browsing experience.
CTA optimization to make the next steps clearer and encourage visitors to take action.
Form optimization to reduce friction and make it easier for potential clients to submit inquiries.
Mobile experience improvements to ensure the website remained easy to use across devices.
Trust-building elements to give visitors greater confidence in the studio and its services.
Rather than focusing only on visual improvements, the approach centered on removing the barriers that could prevent the right visitors from converting.
CRO (Conversion Rate Optimization) by Globaloom: Results
The CRO work helped transform the website into a more conversion-focused digital channel, making it easier for potential clients to understand the studio's offer, navigate the website, and take the next step.
The project demonstrated that improving website performance does not always require increasing advertising spend or attracting more visitors. Even a relatively small improvement in conversion rate can have a significant impact — for example, increasing conversion from 2% to 3% means 50% more conversions from the same traffic volume.
Key takeaway: A high-performing website should do more than look professional. It should quickly communicate value, build trust, provide a smooth user experience, and make it easy for the right visitors to take action. CRO helps businesses achieve exactly that by turning existing website traffic into more meaningful results.
